How to Give Your Old Pages New Google Rankings

by Eric Hoppe Have you noticed a drop in search engine rankings for some of your older web pages? There are various reasons behind this. Over time, some of your web pages will get lower rankings in search engine results pages because of Google algorithm changes and competing websites. However, there are ways you can breathe new life into your older web pages and improve their rankings. Here are some some simple strategies to make this happen. Strengthen Your Internal Links Look at your older content and add internal links to newer, relevant pages. Similarly, find recent, high-traffic pages on your site and insert links back to the older pages you want to strengthen. This will help to build page rank by improving your internal site structure and encouraging visitors to click through to more of your pages. Improve Your External links Regularly check links that point to other websites to avoid wrong redirects and 404 errors. If there are any errors, either replace them with new links to authoritative websites or link them back to one of your own pages that still has high rankings. Check your link profile by using Google Webmaster Tools or a similar program. Create a Link from the Main Navigation Menu A simple way to give an old page a boost is to link to it from your main navigation menu. A high visibility link in the menu should increase page traffic and help it gain better rankings in search engines. Make Pages More Relevant Update Your Content Frequently Updating your content regularly will improve the user experience, which Google loves. The more user-friendly your content, the lower your bounce rates, showing Google your site is more valuable to users. Posting regular blog content will help. If you don’t have the time, why not hire a freelance blog writer to write original articles? Alternatively, buy original content from a freelance SEO content writer. Optimize for Mobile Mobile optimization has become a key part of SEO. Google is rewarding sites that are mobile friendly, so it makes sense to test your site speed and mobile compatibility. Google provides a simple mobile-friendly test for webmasters, but there are many other online tools available. Resubmit Your Website’s Sitemap Once you’ve made changes to your website, it’s important to let Google know about it, so create a new sitemap and submit it to Google. Your site is more likely to get crawled properly and achieve higher rankings because of it. Promote Your Content Again Finally, your content may be great, but you still need to help people find it. Use your social media channels to spread the word, or email your subscribers to drive fresh traffic to the page. The more exposure you can give to your old page, the more traffic it will get, and the more links and shares you’ll receive. In Summary These are just some of the ways you can improve your rankings in search engines for older web pages. It may take time to see the results of your efforts, but follow these tips and you might be surprised at what you can achieve if you persevere.

Evaluate an existing, national marketing campaign Essays

Evaluate an existing, national marketing campaign Essays Evaluate an existing, national marketing campaign Essay Evaluate an existing, national marketing campaign Essay Essay Topic: Marketing The campaign that I have chosen to discuss is the next big hit from the Rockstar series â€Å"Max Payne†. This is the third instalment of the series and it’s set to be bigger and better than its predecessors. The advertising campaign the campaign had budget of just over  £15milion. The game was set to be released on the 15th of May 2012 with the campaign beginning on the 15th of February. It was an international campaign covering most economically developed countries. However though out this report I will be only talking about how it was advertised in the UK. The campaign with a budget of over  £15 million was always going to be huge and with the UK being one of their main focuses not a penny less than necessary was spent. The promotional mix consisted of Cinema adverts, bus shelters, billboards as well as TV and Newspapers. The Cinema advert used the soundtrack Tears by Health. The advert was the centre of the campaign as this would be seen by the majority of people and has the possibility of making the biggest impression upon the viewer. The billboards as seen in the top right corner were also very important. Rockstar used many designs for their billboards and could be seen in all the big cities around the UK with many in Southampton, Liverpool and London. Bus shelters were used especially in smaller towns. For example in Farnborough the main bus route had a Max Payne poster on all their stops. This means that the campaign was very large giving the game a much better chance of receiving high numbers of sales. The Target audience for this advert would of course be the same as to which the game was made. This being a third person shooter game containing drugs, sex and violence would be aimed at teenagers and young adults. The gender this game would mainly appeal to is male. Therefore the games advertising campaign would be very masculine and of a nature that suits young adults. For example the billboard seen above is very aggressive with big bold font and a bit of action as well. In the Max Payne campaign they would be very specific with the jargon used making sure it appeals to the target audience. An example of this would be â€Å"Rockstar Games Presents†. This is used in the adverts and billboards because it is something that people can represent and associate themselves with. For example if people have brought Rockstar games before then they will know what they are like and if they have a high opinion then they may be more likely to by the game being launched. Other jargon such as â€Å"from the makers of Red Dead Redemption† also has this effect as well as also allowing people who don’t know Rockstar but instead know the game. The livery used in this campaign is also very affective as mentioned earlier the billboard pictured above uses big font that stand out. The colour is white which makes it very clear on the background. It could also represent how Max Payne being a hard down by victim losing his son and wife is pure at heart. The image in the background is also very important as it shows who Max Payne is so people can associate the character created with the game. It also has a very realistic feel to the billboard. It appears to almost be a billboard for a film. This represents that the game will have a very realistic approach/feel to its game play. The objective of Rockstar is to create a brand in which people can associate with the best of gaming. The campaign definitely try’s to create this image. For example in the TV advert they use very powerful imagery of game play to show of the amazing affects alongside deep moments in the story to engage the audience and draw them in. As already mentioned the campaign has an almost movie like feel to it creating a very realistic game that attracts the target audience. Overall I think the campaign is very effective as it is very appealing to its target audience which I can agree because of being who the game is aimed at. The realistic approach makes it seem like the game would be very real which not ever playing it I cant agree with. However on reading reviews it has very high praise. The livery and the jargon used within the promotional mix are also in my opinion very effective. In conclusion a highly successful campaign especially as it currently stand 2nd in the UK sales chart.